In 2016 The City of St. Petersburg unanimously approved EndorFUN Sports LLC to produce an annual Half Marathon running event downtown. With its growth and increased global attention, St. Petersburg was ready to host a major running event in its unique downtown area. EndorFUN Sports LLC was thrilled to bring the St. Pete Run Fest to life in 2017!
EndorFUN Sports was incorporated in 2002, with their company office in St. Petersburg, Florida. Over the last 24 years EndorFUN Sports has developed and produced several world class events in New Hampshire and Texas, such as: lronman 70.3 Timberman (awarded “Best Large Triathlon in the U.S.” by USA Triathlon), Ironman 70.3 Austin, Ironman 70.3 Texas, Big Lake Half Marathon, and the Gritty Goddess Women’s 5K Obstacle/Mud Run. These events have attracted more than 200,000 participants, and earned Keith Jordan, CEO of EndorFUN, “Race Director of the Year” by USA Triathlon New England.
In 2025 EndorFun Sports created a non profit, Good Sweat Foundation, Inc.
The Mission: Wellness for All, Good for the Planet at the Good Sweat Foundation, we operate on the belief that healthy habits should be accessible to everyone, regardless of zip code or ability. While we are best known for powering the St. Pete Run Fest, our year-round mission is to educate and inspire our community to adopt lifestyles that are good for them and good for the planet. We exist to dismantle the barriers to wellness—whether that means bringing fitness programs to underserved neighborhoods in South St. Pete or eliminating single-use plastics from mass events.
EndorFUN Sports LLC and Good Sweat Foundation Inc are family-owned and operated local businesses that are happy to call St. Pete home.
Nationally recognized as one of best running events of the decade!
Good Sweat Foundation Inc. is a Florida nonprofit that does not solicit charitable contributions. Additional contribution options shown here are voluntary and are not required to participate in events. All proceeds from race registrations fund event operations and are used as permitted under the Foundation’s exempt purposes.