St. Pete Run Fest, the premier running festival in the Sunshine City, is proud to announce FluentData as its Official Data and AI Partner. Together, the organizations have launched a revolutionary partnership platform designed to transform how event organizers and sponsors measure, analyze, and optimize campaign performance in real time.
Working closely with Good Sweat leadership—the driving force behind St. Pete Run Fest—the FluentData team designed and built a data solution that tackles one of the event industry’s biggest challenges: disconnected and delayed sponsorship metrics. Powered by Google BigQuery and Looker visualizations, the newly launched platform aggregates data from multiple disparate sources and centralizes it into a single, unified observability dashboard.
By leveraging the latest Gemini agents and Google’s expansive data platform, the system enriches incoming data. This AI-driven enrichment enables St. Pete Run Fest and its brand partners to make data-driven decisions faster than ever. Instead of waiting for post-event wrap-up reports, partners can now accurately assess campaign value as it happens, learn what messaging resonates with the audience, and rapidly pivot their strategies based on real-time data.
“Our collaboration with FluentData represents a massive leap forward for the St. Pete Run Fest ecosystem,” said Ryan Jordan (Managing Director) at Good Sweat. “By harnessing Google Cloud and AI technology, we are empowering our sponsors with unprecedented transparency and agility, ensuring their campaigns deliver maximum impact.”
This observability platform is the first of many planned innovations targeted at elevating the experience for both runners and sponsors. By drastically reducing the reliance on overlapping, expensive software tools, Good Sweat and FluentData are accelerating innovation cycles. These efficiencies not only drive a better, more connected race weekend but also amplify the festival’s broader community impact.
As the Official Data and AI Partner, FluentData will continue to work alongside St. Pete Run Fest to pioneer data-driven solutions that set a new standard for the endurance sports industry.
About St. Pete Run Fest & Good Sweat
St. Pete Run Fest is three days of festival fun, including running events, local food, music, and community engagement in the heart of St. Petersburg, Florida. Organized by Good Sweat, the festival is dedicated to promoting health, wellness, and community impact through world-class endurance events.
About FluentData
FluentData is a leading data and AI solutions provider specializing in building modern data architectures, advanced analytics, and AI-driven platforms. By leveraging cutting-edge cloud technologies, FluentData helps organizations transform complex data into actionable intelligence and measurable business growth.